OUR STORY
RefMasters is the brainchild of two NBA referees asking a simple yet powerful question: If athletes can leverage the latest technology to elevate their skill level, why not sports officials?
As pros traveling the country they saw the issues first hand: Young referees unsure of where or how to grow.
Coaches and athletes with basic gaps in rules knowledge. Fans with misconceptions about what referees and umpires actually do. Unsatisfied with the state of things, they sought to build the premier place for referees, coaches, athletes and fans to elevate the game.
An educational curriculum that combines virtual and augmented reality with the most respected experts in the world. A social platform to grow and nurture relationships. A marketplace to match each game with the perfect referee.
All this for a better world of sports, where each playing field and court has a high-quality, and happy official. But also for a better world, where people see referees and umpires as humans.It’s an audacious goal, but we’re relying on a world-class team and unflinching principles to realize our vision.
OUR TEAM
SONY TIWARI
CEO
JAMES WILLIAMS
Head of Partner Development
KANE FITZGERALD
Head of Referee Education
JASON STEWART
Head of Product Design
SHAWN PRICE
Executive Vice President
BRANDON CRUSE
Head of Football
KIMBERLY LIND
Head of Marketing
THE REFMASTERS PRINCIPALS
Coverage as a team
Anything worth accomplishing is impossible to do alone.
Perfect your role.
Quiet confidence
Be someone others can lead and want to follow.
Be human.
Eyes on the play
Ignore distractions and anything unrelated to your mission.
Stay focused.
Don't mind the crowd
Don’t let the noise affect your ability to hear yourself.
Do you.
Call with conviction
Rely on your preparation to communicate clearly and honestly.
Speak the truth.
Guard the game
You are responsible for the integrity of the process and safety of others.
Take ownership.
Right place, right time
Much of success is about nailing your positioning.
Be agile.
It's not about you
Try to laugh a little, and stay humble a lot.